SS18 Style Guide—Male Front Of House


The men’s style guide is designed to be hip, comfortable and approachable so that true personality and product are the guests’ focus.



Oxford Shirt

  • Long or short sleeve, rolled up sleeves are okay
  • Light solid colours — eg. grey, blue, off white, sage
  • No denim, patterns, logos, plaid, floral or tiki patterns
  • Pressed and fitted — not oversized or baggy
  • Untucked, all buttons done up — top button optional




  • Black, dark blue, raw denim or dark grey, no rips or fading
  • Slim or straight cut, nothing baggy, rolled up cuffs are okay




  • Black, brown, grey, or dark blue oxford/chukka style boots or shoes
  • No sneakers
  • Dark socks, patterns okay
  • Belt to match shoe colour



General Appearance

  • Hair styled
  • Well groomed

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